Brandefy has two main identities: one is a digital branding agency offering a range of creative and marketing services, and the other is a beauty company, founded by Meg Pryde, that initially helped consumers find product dupes and now also develops its own line of skincare and fragrance dupes. Brandefy aims to provide high-quality, clinically proven ingredients at lower prices, skipping the high markup of brand names, and is 100% cruelty-free.
